From the comment box of Planned Random Action in Warwickshire, a commenter called lisa posts this response,
Thank you for contacting us concerning your inability to find Jacob’s Tangy Twiglets. We regret to advise you that these are now discontinued and are unlikely to be manufactured again.
Before any product reaches the shelves, extensive and costly product development and research is undertaken. Only a small percentage of new product concepts reach the retail outlet, and even then, products may easily fail to gain the necessary appeal. Sadly, therefore, some products are removed from sale after only a seemingly short time.
However, a longer manufactured product may also be discontinued due to a falling off of popularity, resulting in it no longer being a viable product to produce.
We are genuinely sorry that we cannot give a more favourable response in this instance.
Kind regards,
Sue Gibson,
Consumer Services Co-or
After no less than 8 phone calls to the media relations
department of United Biscuits I now know the explanation as to why
Worcester Sauce flavoured Twiglets also disappeared after a very
short life. I will blog it forthwith, once I've composed myself... Meanwhile, keep pushing for the return of Tangy Twiglets - if the pain's too strong - on this email address,
jacobsconsumerservices@unitedbiscuits.com
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