But, seriously...

A few weeks ago I sent a container load of Twiglets from London to Adam Kuban at the New York offices of the excellent Serious Eats. Reaction was mixed, but generally not good,

Me [Adam K]: [Scrunches up face.]

Ed Levine: "That ... is odd. It tastes like I'm eating coal ash."

Alaina Browne: "These are weird." [Picks up a jar of peanut butter sitting on conference table.] "Maybe if you dipped it in some of this peanut butter."

Raphael: "This tastes like burning."

Robyn Lee: "Ew. That's gross. It does taste like burning."

However, Adam later admits,

"dipping into the Twiglets bag over the course of a few days, these little twiglike sticks started to grow on me."

Oh they grow alright. You're just not trying hard enough... Read more.